By: Ty Swartz
When a family books a Swartz Portraits session, they are doing something that involves real trust. They share their home address so I can come to them for the consultation. They provide their senior's name, a phone number, and an email address. After the session, they entrust me with photographs of their child. Those images will eventually hang on their walls, appear in the studio's portfolio, and live in digital systems for years. Every one of those things involves information that deserves a direct and honest explanation.
This post covers what Swartz Portraits collects, why it is collected, what it is used for, what is never done with it, and what rights every client holds throughout our relationship. The complete policy is at swartzportraits.com/privacy-policy. This post is the plain-language version of that policy, written for the families who deserve to understand it before they decide to book.
To plan and deliver your session, we may collect contact details, session preferences, scheduling information, and payment-related information needed to complete your booking.
We only collect information t
There are two categories of information that come into Swartz Portraits.
The first is information you provide directly. When you fill out a consultation request, submit a contact form, schedule an appointment, or interact with any part of swartzportraits.com, you provide your name, email address, and phone number. In some cases you provide a mailing address for product delivery. When you pay for a session or products, payment information is processed through third-party systems including Venmo and credit card processors. Complete financial data is not stored on my own servers.
The second category is information gathered automatically when you visit swartzportraits.com. This includes browser type, IP address, pages visited, and time on each page. This data comes through cookies and analytics tools, primarily Google Analytics. It helps me understand which content is most useful to families researching senior portrait photographers. It does not identify you personally. It shows patterns across many visits, not a record of any individual.hat helps us communicate clearly, prepare for your session, and provide the finished portrait products you ordered.
Your information is used to manage appointments, send session details, deliver galleries or products, and maintain accurate records for your client experience. We do not sell client information.
Occasionally, we may use limited information to improve our website, marketing, or internal workflow, but only in ways that support the business and the client experience.
Why This Matters for Senior Portrait Families
A Swartz Portraits senior portrait is not a casual image. A five-hour fine art session across multiple locations, professionally edited and produced by GraphiStudio in Italy, generates portraits that families keep for generations. These photographs will be at your senior's engagement party. Their children will ask who the person in the frame is.
Images of that permanence deserve to be handled with the same care that went into making them. That is the commitment behind this privacy policy, and it is why it is explained here in plain language rather than buried in a footer.
If you are a Class of 2027 family reading this as part of your research, the free in-home consultation is the right next step. Schedule at swartzportraits.com/scheduler-service/free-in-home-consultation. No cost, no obligation, about an hour in your home. May consultation availability is limited to five slots per week before I return to Virginia, so if timing matters to you, do not wait.
What We Never Do
I do not sell your personal information to third parties. That statement is not boilerplate. It is a business decision grounded in the foundation of how this studio operates. The families who trust me with their senior's portraits have earned the right to know their information stays within the relationships they chose to enter.
I do not share your senior's images publicly without your awareness. Portraits that appear on swartzportraits.com or in social media content are there because the session agreement addresses it, and because most families are proud of the work. If you have specific preferences about your senior's public image use, the consultation is the right time to raise that. I listen to reasonable requests and address them individually.
Your Rights
Clients hold specific rights over the information Swartz Portraits holds about them. You can ask what data is on file and for what purpose. You can request a copy of that data. You can request correction of inaccurate information. You can request deletion, with the understanding that some records must be retained for accounting or legal purposes. You can withdraw consent to certain uses, understanding that doing so may affect ongoing services.
Virginia residents hold additional rights under the Virginia Consumer Data Protection Act, including the right to opt out of data sales and the right to appeal a declined request. Texas residents are protected under the Texas Data Privacy and Security Act, providing similar access, correction, and deletion rights. Direct Texas data rights requests to tswartz@swartzportraits.com.
Cookies and the Website
Swartzportraits.com uses cookies for site functionality, traffic analysis, and in some cases advertising. You can manage cookie settings through your browser. Google Analytics is the primary analytics tool. Google provides a free browser add-on for complete Analytics opt-out at no cost.
Security
Swartz Portraits uses recognized secure payment processing and accepted best practices for protecting client information. No method of internet data transmission can be completely guaranteed. If a breach creates serious risk to personal data, clients will be notified promptly and transparently.
Children's Privacy
The Swartz Portraits website is not designed for anyone under 16. The studio does not knowingly collect personal data from children under 16. If that has occurred in error, contact tswartz@swartzportraits.com immediately.
The Plain Version
Your information is collected to serve you. It is not sold. It is not shared beyond what is necessary to deliver your session and products. Your senior's images are used publicly only with your awareness. You can ask at any time what information is on file, and the answer will be direct and complete.
Questions go to tswartz@padawantravelers.org. The full policy is at swartzportraits.com/privacy-policy. And when you are ready to begin your Class of 2027 senior's portrait journey, schedule your free in-home consultation at swartzportraits.com/scheduler-service/free-in-home-consultation. August is booking now.
Why Privacy Reflects the Studio's Broader Values
Portrait photography involves a specific kind of intimacy. When a family invites me into their home for a consultation, they are trusting me with their space. When they bring their senior to a five-hour session, they are trusting me with the most milestone-significant photographs of their child's high school career. When they sit at the reveal appointment and watch images at full scale on their living room television, they are sharing a moment that belongs entirely to them.
The information that supports all of those moments deserves to be handled with the same care as the portraits themselves. That principle applies to the quality of the editing, the honesty of the investment conversation, and the transparency of the privacy policy. It is the same principle all the way through, because a studio built on trust cannot apply that principle selectively.
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